The Heber Puppy Club
Raise Your Puppy the Right Way – Build Confidence, Not Anxiety
With In-Person Expert Guidance And Community
For puppy parents in the greater Heber City area, presented by Pro Dog Trainer Annie Phenix
Puppyhood: The Reality No One Prepares You For
You bring home your adorable, wiggly puppy, imagining all the cuddles, fun, and adventures ahead.
But then, reality sets in.
- The sleepless nights – because your puppy cries, whines, and won’t settle without you.
- The “accidents” – you turn around for two seconds, and there’s another mess.
- The biting and chewing – on your hands, your shoes, your furniture (and no, that expensive chew toy doesn’t seem to help).
- The loneliness – because suddenly, your social life shrinks and the only people who get it are other puppy parents (but where do you find them?).
And the advice? Oh, the advice.
Every person you meet suddenly becomes a dog expert:
- “Just let them cry it out, they need to learn independence.”
- “Rub their nose in it when they pee inside, that’s how they learn.”
- “If you don’t dominate them now, you’ll regret it later.”
It all feels wrong, but with so much noise out there, how do you know what’s actually right?
The truth?
The Puppy Blues Are Real and Nobody Talks About Them
You love your puppy, desperately.
But you also feel:
😔 Overwhelmed – because the constant chewing, whining, and peeing feel like too much.
😔 Ashamed – when you lose your patience or secretly wonder if you made a mistake getting a puppy at all.
😔 Frustrated – because every Google search gives you conflicting advice.
😔 Isolated – because your friends without dogs just don’t get it, and the judgment at the dog park? Brutal.
And maybe – just maybe – you’re tired of feeling like you’re doing it all wrong.
Hi, I’m Annie Phenix
“Puppies need nurture before they need training.”
I’m a professional dog trainer with 25+ years of experience and author of two bestselling books:
📖 The Midnight Dog Walkers: Positive Training and Practical Advice for Living With Reactive and Aggressive Dogs
📖 Positive Training for Aggressive and Reactive Dogs
I understand the impact of fear and stress on both dogs and humans – because I’ve lived it.
When I adopted my two Heeler brothers, Finn and Cooper, they were malnourished, traumatized, and completely shut down.
They barked, growled, and hid from everything.
Even as a professional trainer, I felt overwhelmed.
So I threw out everything I thought I knew and dove deep into science-backed, force-free training methods, focusing on nurture, trust, and emotional safety before anything else.
The result? A complete transformation.
Now, I help puppy parents like you raise resilient, emotionally secure dogs, without outdated, punishment-based methods that do more harm than good.
I created The Heber Puppy Club, so you won’t just get tips and tricks but a trusted expert (literally) walking alongside you every step of the way. You know, it takes a village to raise a puppy.
Introducing: The Heber Puppy Club
Your Puppy’s First Village (and Yours)
Think of it like a New Mom’s Club but for puppy parents.
Because puppies aren’t robots to be trained into obedience. They’re like babies who need:
- Safe socialization with other well-matched puppies.
- A trusted expert who teaches important life skills the right way and is available when you have questions.
- A village of other puppy parents who GET IT – the sleepless nights, the tears, the love, the mess, all of it.
- A playmate network so you know exactly who you can trust to care for your puppy when life calls you away.
- A judgment-free zone where you can admit, “I’m struggling today,” and someone else will say, “Me too.”
What’s Inside The Heber Puppy Club
🐾 Expert Puppy Training
Inside The Heber Puppy Club, I teach you how to train and support your puppy the right way: no outdated methods, no punishment, no guesswork.
The 5 Puppy Survival Skills You’ll Master:
✔️ Come When Called – so your puppy always comes back to you.
✔️ Drop It/Leave It – to prevent dangerous “snacks” (like socks and shoes).
✔️ Potty Training – no more accidents, no more frustration.
✔️ Vet & Grooming Handling – stress-free exams and grooming visits.
✔️ Getting Along with Others – learning how to socialize without fear or reactivity.
Because raising a puppy isn’t just about training – it’s about setting them up for a lifetime of success.
🐾 Puppyhood Support for YOU and Your Pup
Every Month, You Get:
- Real-life safe playdates with other puppies (and their parents!) facilitated by Annie, so every pup learns healthy social skills, not bad habits.
- Monthly puppy walks where Annie guides you through real-world skills together.
- Expert answers for all the big puppy questions – potty training, chewing, nipping, vet visits, grooming, teething, sleeping, and more.
- Enrichment & Confidence-Building Activities – Prevent boredom, anxiety, and destructive behaviors.
- A private community space (off Facebook!) where you can ask Annie or other members anything, anytime.
- The chance to build your trusted puppy parent circle – the friends you can swap puppy-sitting with, plan playdates, and just text when it’s been one of those days
Plus Exclusive Perks:
Live Q&A Sessions with Annie – Get your questions answered in real-time.
Exclusive Webinars – Covering puppy behavior, socialization, vet care, and more.
Discounts on Annie’s Online Courses – Special savings just for members.
1:1 Support Available – Option to book private online sessions with Annie at a special member rate.
Imagine Life With a Confident, Well-Adjusted Puppy
Picture this…
Your puppy walking calmly beside you on the leash, tail wagging, eyes bright with confidence.
Zero stress at the vet or groomer because they trust the process (and trust you).
No more accidents, no chewed-up furniture, no frustration.
A dog who looks to you for guidance, not out of fear, but because they trust you completely.
A network of puppy parents – trusted playmates, dog-sitting swaps, and real friendships.
This is what’s possible when you raise your puppy with the right support.
Peace of mind every step of puppyhood … for less than the $350 private clients pay for just one new puppy consult.
Choose Your Option
Monthly Membership
$47/month until you cancel
- Ideal if you want flexible, ongoing support.
- Less than a cup of coffee a day
“Puppytime” Membership
$397 (One-Time Fee until your pup reaches 2 years)
- Perfect for committed puppy parents who want unlimited access (because puppyhood isn’t just the first few weeks)
- Invest once and get support for your puppy’s entire journey until they’re reaching 2 years of age.
The Heber Puppy Club at a Glance
- ✔️ Community & Support – Your own puppy parent network.
- ✔️ Expert Training – Learn the 5 essential puppy survival skills.
- ✔️ Safe Socialization – Prevent reactivity, fear, and behavior issues.
- ✔️ Confidence-Building Playdates & Walks – Set your pup up for a lifetime of success.
- ✔️ Exclusive Access to Annie – Direct support from a 25+ year dog training expert.
Puppyhood only happens once—give your pup the best possible start.
What people have said about the bestselling book Positive Training for Aggressive and Reactive Dogs
Frequently Asked Questions
The Heber Puppy Club is hosted inside our private community space on a platform called Mighty Networks. When you join the Heber Puppy Club, you’ll be invited to create an account to access the training and events. Mighty Networks also offers a mobile app so you can watch the lessons on the go.
The club is designed for puppies up to 2 years old … because puppyhood isn’t just the first few months! Socialization, confidence-building, and real-life training are crucial well into your puppy’s second year.
That’s exactly why our playdates are structured and supervised – to gently build confidence without overwhelming them.
Every puppy gets the chance to learn at their own pace, with expert guidance to ensure positive experiences.
Yes! While you won’t be able to participate in-person playdates and walks, you’ll still have full access to:
✔ Our private community (off Facebook!)
✔ Live Q&As with Annie
✔ Training materials and resources
✔ Exclusive webinars and replays
This is your puppy’s village, no matter where you live.
Nope! This is a puppy parent community – with expert training, real-life support, and a social village all rolled into one.
It’s about raising your puppy with confidence, not just teaching commands.
We get it. Commitments can feel scary. That’s why you can cancel anytime if the monthly option doesn’t feel right for you.
And if you choose the lifetime membership, you’re covered forever, no matter what life throws your way.
As soon as you join, you’ll get:
✔ Instant access to our private community (off Facebook!)
✔ A warm welcome post where you can introduce your puppy and share your biggest questions right away
✔ Annie’s 5 Puppy Survival Skills Training Plan so you can start building the essentials from Day 1
✔ A calendar of upcoming playdates, puppy walks, live Q&As, and special events
You’re never left wondering what to do next. We guide you step by step.
No problem at all.
The club is for puppies up to 2 years old because socialization, training, and confidence-building are ongoing (and the teen puppy phase brings its own set of challenges).
If your pup is under 2, you’re right on time.
This isn’t a class with homework and deadlines. It’s support on demand.
Some members pop in once a week to ask a question. Others join every walk, playdate, and live call. There’s no wrong way to participate – you use the club in the way that supports you best.
Puppies are full of surprises! If you hit a bump that needs personalized support, members get exclusive discounts on private 1:1 sessions with Annie (in-person or online).
Think of the club as your ongoing safety net, with personal coaching available when you need it.
This comes up all the time, so you’re definitely not alone.
We’ll equip you with science-backed talking points so you can confidently explain why modern, humane training works better (and why harsh punishment backfires).
You might even win over your most stubborn family member.
This is exactly why the club exists.
Early experiences shape how your puppy sees the world, and one bad moment doesn’t have to define them.
With structured, positive playdates and expert coaching, we can rebuild their confidence and prevent long-term fear or reactivity.
That’s okay!
Even if you can’t make every playdate or walk, you still get ongoing access to Annie’s guidance, training materials, live replays, and community support.
This is a safety net for the whole puppyhood journey, not just a one-time event.
Absolutely.
We encourage you to share our training materials and live replays with everyone in the house, so everyone’s on the same page, and your puppy gets consistent, loving guidance from the whole family.
That’s wonderful, and you’re in the perfect position to make sure things stay that way.
Puppies change fast, and the work you do now prevents future struggles.
The club helps you stay one step ahead, so you’re not scrambling when the teenage phase hits or unexpected fears pop up.
Absolutely.
You can engage as much or as little as you want.
Some members love the social side, others just pop in for expert advice and quick answers.
There’s zero pressure to be chatty if that’s not your thing.
You can absolutely stay a member even if you move.
The in-person events are a bonus, but the expert support, community, and training resources are valuable no matter where you live.
Still Got Questions?
Get in touch: https://choosetotrainhumane.com/contact-us/
You Have a Choice
You’re here because you want the best for your puppy.
Now you can either hope for the best or spend $$$$ to hire a traditional trainer using methods that don’t offer what your puppy really needs … either way, you’ll miss out on much of the beautiful life you could have with your puppy.
Or you can invest just $47 today and set your puppy up for success and create the life you envisaged when you first decided to bring your pup home.
So what’s your next step?
I look forward to seeing you inside.
Because Puppyhood only happens once – let’s make it count.
Annie
